Role of tourism in the coming years

Tourism in Pakistan is considered as the tourism industry’s “next big thing”. Pakistan, with its diverse cultures, hospitable people and breathtaking landscapes, has attracted 90 million tourists to the country in the past decade. The country has seen a decline due to increased terrorism activities. However, the current security situation in Pakistan has not only improved but positively impacted the tourism sector.

There had been a time when local people stopped traveling within their home country due to security threats and various other negative reasons. The pattern has significantly changed as locals are more interested in traveling within Pakistan to the beautiful places they have only heard of. To trust the local travelers, Pakistan is immensely gifted with natural beauty and tourist spots that are equally attractive, if not better than, as any other foreign tourist destination.

We can’t deny the fact that tourism has and can add major value to our economy. Spectacular sites in the northern areas, hill stations, extremely charmingvalleys and mountain ranges, cultural heritage sites, monuments and landmarks are just a few places to must visit.

According to the World Travel and Tourism Council, the total contribution of travel & tourism to the GDP of Pakistan was 6.9% in the year 2014 and is expected to rise by 5.6% per annum by 2025. Apart from upgrading the economy, travel and tourism will help increase employment as well as attract both local and foreign investments. The more foreign tourists arrive, the more foreign money will be spent in the country.

The different components of tourism will independently play a vital role towards improving the economy. Be itleisure travel, business travel, foreign or local travel, the economy will benefit by all. With the increasing traveling opportunities in Pakistan, easy access to places and knowledge about making travel easy and affordable, people are indulging more in domestic tourism before they head out abroad.

We can already experience a lot of investments taking place. The government has invested in various establishments like ‘Metro Bus’, ‘Sightseeing Lahore’, ‘See Islamabad’ and ‘Karachi-Gwadar Ferry Service’ that are all set to boost the tourism industry. Private organizations have also taken certain steps. For example, Jovago.com is the pioneer organization to launch online hotel booking platform for tourists with an objective to promote domestic tourism in Pakistan.

Top 4 Valleys to visit in Azad Kashmir

Kashmir, the Mini Switzerland of Pakistan, perfectly defines beauty, peace and serenity. Sharing its border with Gilgit Baltistan, Azad Kashmir is also home to the lower part of Himalayas with several snow-caped mountains including Jamgarh Peak and Sarwali peak. Azad Kashmir is a mesmerizing assortment of valleys whose beauty cannot be described in words.

Let’s try to explore the top 4 valleys that we recommend you must visit if you plan a trip to Kashmir.

Neelum Valley.

Topping the list, Neelum Valley runs parallel to Kaghan valley only separated by snow covered mountain. Sharda is one of the most beautiful historical spots in the valley, situated on the banks of Neelum River.The scenic valley is also bejeweled with the 4 beautiful lakes,Chitta Katha Lake, Shounter Lake, RattiGali Lake and Saral Lake.

Leepa Valley

This valley is famously known as heart of Kashmir or the Mini Kashmir as it gives a perfect depiction of the heavenly beauty of Kashmir. It is covered in a blanket of white snow six months in a year and is only accessible between May and November. Even in summer, the valley has a pleasant, cold weather that is enjoyed by the tourists.

Kel Valley

Kel is one of the most beautiful sub-valleys inside the bigger Neelum valley. It is Located 19 Km from Sharda upstream at the elevation of 2,097 meters (6879 ft). The ShounterNallah joins river Neelum at this place and leads to Gilgit Agency over the Shandur pass. This valley also invites tourist’s attention due to its wildlife, including Brown Bear and Leopard.

Rawalakot

Rawalakot is a valley situated in the heart of district Poonch of Azad Jammu and Kashmir. It is shaped like a saucer with an altitude of 1615 meters.It is one of the most beautiful valleys of Azad Kashmir with captivating waterfalls and spectacular views. Rawlakot has an Agriculture University and several other colleges and secondary educational institutes. It is famous for trekking, hiking, paragliding and water based activities. This place expects a high number of tourists during peak times.

Other famous tourist places include Toli Peer, Pir Chinasi and Ramkot Fort. 

Changing perceptions about online travel websites

With the wide adoption of e-commerce in travel and tourism industry, the internet has become an important channel for service delivery. The traditional travel agencies that devise the entire trip for the traveler, including tickets, accommodation and itinerary, are still widely functioning in Pakistan. Apart from this, travel service providers are also shifting towards online service. This can be seen as a positive initiative as the internet usage has majorly increased nowadays. 



The problem that still persists is the idea of moving from traditional travel agencies to online travel services. Online services are highly believed to be insecure and unauthentic. We can’t blame the general public to have this attitude due to many fraudulent activities that occurred through online websites. The good part is that these activities are fading as online security is being increased by various checks. The difficult part, however, is to change people’s perceptions about online travel websites. 

Online travel websites include airplane/train/metro tickets, hotel booking, car rental service, details of tourist destinations and online guides. These websites remove the agent in the middle and makes it easier for the traveler to search, review, select and book for themselves. Booking transportation is the easiest as they have their own websites where you can search for your best possible option. There are several websites that display cheap rates. Similarly, there are many online hotels booking websites that display a number of hotels throughout Pakistan. Jovago.com is the first and leading online hotel booking platform with more than 2000 hotels on its portfolio. 

Not only booking, but searching for the best tourist destinations, things to do and different guides about traveling, are all present on different travel blogs. Travel agents have a limited selection of hotels and packages. With online travel websites, you have full control over organizing your holiday trip. So, what are you waiting for, get online and get going.

Service Sales Corporation signs Jaffer Business Systemsfor IT Solutions

Lahore, 23rd March 2016: Leading Pakistani retailer, M/S Service Sales Corporation (SSC)has inked MOU with Jaffer Business Systems(JBS) for IT client-end managed services and infrastructure solutions.

Information technology in Pakistan is a growing and rising industry with a lot of potential to offer to local business sector.Considering the futuristic importance of IT business solutions, SSC the market leader in footwear industry collaborated with Jaffer Business Systems, a leading IT solution provider to elevate its IT systems for better efficiency & enhanced customer experience. 

Commenting on the occasion, Mr. Shahid Hussain, CEO Service Sales Corporation (SSC) said, “We at SSC believe in continuous improvement and capacity building in our business operations to create value for our customers, which is not possible without adhering to the modern IT business solutions.Today we live in theera of IT & digital technology and with this MOU signing with JBS we will now strengthen our service quality with an improved and better customer experience”.

Mr. Veqar ul Islam, CEO, Jaffer Business Systems on the occasion said “We are glad to be partnering with a progressive company like SSC for theIT managed service set up across SSC’s 500 stores nationwide along with their IT infrastructure requirements. JBS prides itself as an innovative business solution provider to its customers, a skill we have accomplished through extensive years of experience and expertise in the field of IT.”

Mr. Jalal Ahmed, SSC Chief Information Officer on this occasion said, “SSC has always been at the forefront of taking new initiatives for best customer experience across Pakistan. We remain a sustained market leader, setting higher standards in industry practice and have a meaningful impact on the lives of our customers, employee’s community and shareholders through innovation and capability of our people”.

Things to Consider While Selecting a Hotel

What is the most exciting part about traveling? Well, you get to go on a vacation! Even if it’s a business trip, you can always take time out to have fun at a new place. Of course, there are several things connected with traveling that you want to experience or achieve. F  lying out to a new destination, exploring some amazing tourist spots, witnessing and living the inspiring cultures, indulging in local activities, trying out  traditional delicacies  and building some everlasting memories are a few to name. 

As much as we want to walk out of the daily routine into a sweet vacation, planning out a vacation can be difficult. Deciding the destination, devising your budget, booking a flight, finding and selecting a hotel and what not, the list simply goes on. So, how do you choose the best hotel for you? There are certain factors tourists should consider while selecting the hotel and booking a room with them. Keep reading to find out what these factors are.

Location

The first thing that people often think of while traveling is the  location of their hotel . You would want a hotel that is situated at the center of the city, having a prime location. It makes it easier for you to travel to any place in equal time. Again, it completely depends. You might want a hotel that is away from the city so that you may enjoy the serenity of that remote area. You can browse and select one of the hotels in your desired location.

Price

What’s in my purse? It must sound familiar if you are a frequent traveler. Vacations take up a lot of your savings and the main chunk usually goes into tickets and accommodation. You will surely find a variety of options that will fit your budget as well as in the location you are looking for.

Services

What amenities a hotel offers under a certain price is the next question. The onsite facilities like pool or restaurant, wi-fi/internet connection, complimentary breakfast, laundry, airport pick up and car rental services, well-furnished and comfortable rooms and friendly and compliant staff are some of the many services that are really important to a guest.

Reviews

The best way to classify which hotel fits all the requirements is to look for reviews. It is in human nature to search other’s opinions about something. Honest and genuine reviews are your ultimate helper. After you have researched yourself, it is always better to ask around.  Jovago.com  provides the widest range of hotels online and makes it easier for the clients to choose by providing  reviews  directly from the customers.

How traveling can help you live again

It is so common to have a feeling that your life has become so boring and you just don’t know what to do with it. You might feel like there is nothing more to life because of your hectic and monotonous routine. Is it so that your life has become dull and colorless? I don’t think there is much to worry about because there is a simple solution to it. Have you traveled somewhere lately? In the past month, in the past year or in the past 5 years? Traveling helps your life revive and fill those black and white moments with colors.

There is a  misconception about traveling  that it is a luxury that only rich can afford. You do need some funds but that doesn’t mean you have to be rich. There are several budget friendly traveling ideas that are equally good and mesmerizing. Ever wondered how someone on your Facebook friends list is all over the newsfeed with their travel diaries so often? Well, they know how to do it.

The first thing you need to do is set your mind towards traveling and that it can help you live again. It is definitely an escape from your routine life, you get to  visit a new place  and explore so many things that you might have never even heard of. Stop viewing the world through television or the internet and go experience yourself.

If your mind is set about traveling but you just need that one push to make you leave your seat, just remember that old age is not guaranteed to anyone.

Traveling is mostly postponed thinking, “I don’t have enough money,” “I can’t travel alone,” “I don’t have time,” and most common, “I will think about it later.”  Take a break  from your life and just do it! Trust me, you will thank yourself later.
Look for options that lie perfectly within your budget and go on to enjoy life, make new memories and share your experiences with the world. After all, the purpose of life is to live it, to taste experience to the utmost, to reach out eagerly and without fear for n  ewer and richer experience. It’s as simple as that, when life gives you lemons, travel and make the most out of it.

Deciding where to travel next

Traveling is definitely a sweet escape from the daily routine of life. However, it sometimes becomes stressful to plan out your holiday trip from beginning to the end. Apart from basic pre traveling errands like buying tickets, booking hotels, getting stuff together and packing it and many more, there might as well be another important decision to make before heading out for a vacation.
Sometimes, you have the idea of taking a time off and going for a  holiday trip   . But what is absent here is the exact destination to travel to. If you have had such moments and are afraid that you might have again, this is the right article to read on. Let’s look at some steps to make deciding where to travel next easier.

Like every other time, before taking a decision, people tend to and certainly should brainstorm. Break the thinking process down to steps and ask questions to yourself.

Why do you want to travel?
Do you want to relax? Do you want to party? Do you want to be alone? Again, a question is followed by a number of constructive questions. You can easily sort out the places that fall under these categories. You can look for islands to relax, or a busy  city that never sleeps  so you may party all night too.

How long to travel for?
First and foremost, determine the number of days that you can spare for your vacation. The more days you have, the far you can travel to and vice versa. You might even fly to a nearby city if you have just a few days in hand.

What’s your budget?
You can surely cut down on different costs and make your trip cheaper, but it will most definitely take up a chunk of your savings. If you can easily fund airfare for a long flight, find the right accommodation in low price and make a list of touristy things to do under your budget, you’re good to go.

Are you traveling with someone?
Traveling alone or with someone, both have their own pros and cons. If traveling with a partner, you can mutually decide on the location, bear the costs equally and share the stress from planning to execution. However, if  traveling alone , you don’t have to worry about whether or not your travel partner may like your ideas and recommendations regarding the trip.

At the end of the day, it’s your decision so don’t overthink and stress about it too much. A holiday trip is always fun, you should probably worry about how you can make it the most memorable one. Happy traveling y’all!

Modern Villages of Pakistan

Whenever we hear the word village, the only thing that comes to mind is ‘rural life.’ Especially if it’s a Pakistani village, it is seen as a poor area of the country where there is nothing but poverty and lack of basic necessities.  However, a village is a village because of its small size of area and population. Villages are typically perpetual, with fixed dwellings that are close to one another. There is no place that is more cultural and has more historic traditions attached to it than an old village.

We usually confuse Pakistani villages to be seriously deprived. Nonetheless, this article will identify the top villages in Pakistan that are way more modernized than any other metropolitan city. Being underrated in Pakistan, these villages have adopted modern techniques and better options to live. Keep reading to explore some of these and know their interesting facts.

FatuDedo

This is probably the cleanest place in Pakistan. Why, well because the inhabitants take care of the village’s cleanliness themselves. Instead of relying on the government, this village situated in Sindh has strict laws against littering where you are charged a fine doing that. The villagers also contribute money monthly to keep their village free of pollution.

Ehsanpur

Ehsanpur village resides in KotAddu near Muzaffargarh which has never had electricity power. To fix this problem and give access to electricity to the houses, there is a solar system installed on 20 acres and now this village fully relies on solar energy. 166 houses are powered by this solar energy project taken up by the villagers. Ever seen a village this advanced?

BastiTabu

As a nation, we all wish and encourage each other to take responsibility of our country and own it, instead of relying on the government or any organization as such. This village in Sadiquabad runs itself as well as resolves issues without any assistance from the government.  The sewerage system is as so that the disposed water is collected through covert passages and is later used for fields.

Rasoolpur Village

Rasoolpur village lies in Punjab and like the rest of the Punjab, very forward and enthusiastic in terms of education. They have been rated to have 100% literacy rate and all the kids have access to schools with 100% enrollment as well. Another astonishing and interesting fact about this village in Pakistan is that it has zero crime rates. Yes, Rasoolpur is safer than many famous places.

So, apart from natural beauty in Pakistan to attract tourists, these ultramodern and systematized Pakistani villages are so intimidating that you would definitely want to pay them a visit.

History of Jabal-e-Noor, Quetta

Quetta is one of the metropolitan cities and an attractive tourist destination. It is situated in Baluchistan being the 9^th largest city of Pakistan. The city is surrounded by beautiful river valleys and mountains. Talking about mountains, Jabal-e-Noor or the Quran Mountain is of very high importance. But why is that, this article will explain it to you.

The Holy Quran has been on Earth since the beginning of Islam. Pakistan too has had very old Holy Qurans published years ago. But, very old published copies start to tear or rot away. Ever wondered what happens to these old copies of Quran that have been damaged?

One of the hills in the Chilthern Mountain in Quetta, Baluchistan is the home to millions of old and damaged copies of the Holy Quran. Tunnels have been paved inside the hill to store these copies. This hill was turned into a shrine by two brothers who collect the old copies and either burry, store in bags or place and display in cases. Some of the copies are over 600 years old. The place is visited by thousands of people every day.

This is done so as it is not legally allowed to burn the Quran and any disrespect shown to the Quran can inflame accusations of blasphemy. However, the tunneled hill is now becoming completely occupied and the Holy Qurans are packed in sacks to gather them. The place is named after the real Jabal-e-Noor Mountain in Saudi Arabia where the Prophet received the first revelations of the Quran.

The visitors are not charged of any money but are welcome to give away donations. These donations are being collected in order to fund the digging of more tunnels for burying the copies of Quran that are lying in sacks. Just like Muslims leave donations for developments of mosques, this is another way to contribute in guarding the Holy copies of the Quran.

Would you travel to Quetta to explore the hill as well as give donations for the good cause?

Okara- the Mini Lahore

Okara is the capital city of Okara district, located in Punjab. The name Okara comes from the term ‘Okaan’ which was a forest before the city was built over it. The city is mostly popular for its agriculture based economy, cotton mills and cattle breed. There are various textile mills as well as dairy farms located in Okara. So, most of your favorite dairy products like cheese, is produced here. Other productions include Maize and potato.

It is commonly known as the ‘Mini Lahore’ as it has progressed from a forest to a city with many prominent developments. It lies on the southwest of Lahore and is a 100 km distance from River Ravi. There are small villages near the city where women involve in the making of toys that are as good as international quality and are exported abroad.

JOVAGO’S TOP 3

Okara Golf Club

People in Okara are fond of playing golf and even the tourists never miss the chance of playing the game in the Okara Golf club. Thus, it is the first recommendation from Jovago to the tourists who plan to travel to Okara. There are several golf courses in the city but the Golf Club tops them all.

Rides and Tides

Rides and Tides is an amusement park in Okara that was established in 2013 with the support of local district government. The park has water rides, theme rides and other fun activities for people of all ages. If you’re traveling with your family, this is the spot to be at.

Mitchell’s Fruit Farm

Most of us have taken a tour of the candies, chocolates and fizzy drinks factories. Okara is home to the one of the oldest factories, Mitchell’s Fruit farm that was founded in the early 1930s. Their products include jams, ketchup, fruit drinks, chocolates, candies and much more. Getting to see how these are produced would be really fascinating.

TIPS

Restaurants

The famous eateries in the city are Heritage Restaurant Okara and Dawat Restaurant. According to customer and tourists’ reviews, these places not only have a wide variety in delicious food but also has great ambience to enjoy with friends and family.

Shopping

The Okara Shopping Center is the most popular shopping place where you will find almost anything and everything, along with different food outlets. Don’t forget to buy the best quality dairy products.

Hotels

Jovago.com makes booking process easy and effective. Log on to our website and find the best hotel options to choose from.

Expensive Dishes around the World

The world and people never fail to surprise us. Just when you think this world has a lot to offer, it becomes more extravagant. Apart from expensive places, hotels, apparel and things to do, this article will tell you about the most expensive food dishes around the world.

If you are an adventurous traveler who would do anything and can go as far as possible just to experience the adventures around this world, spending a good amount on food can be as exciting for you. Find out 5 of these dishes below and where they can be found.

The Most Expensive Burger
Found in the Fleur restaurant of Las Vegas, the FleurBurger 5000 features a Wagyu beef patty and foie gras patty with truffle sauce and shaved black truffles. Your $2,500 burger is accompanied with a $2500 of Chateau Petrus wine!

The Most Expensive Dessert
Found at Serendipity 3, at $25,000 The Frrrozen Haute Chocolate ice cream sundae contains a rich blend of 28 cocoas and edible gold that is served in an edible gold goblet. The hidden treasure lies at the bottom of the sundae; it’s an 18 karat gold bracelet with 1 carat of diamonds along with a golden spoon decorated in white and chocolate diamonds.

The Most Expensive Sushi
After requesting it from the Filipino Chef Angelito Araneta Jr., the dish amounts to $1978.15 for five pieces of sushi! Hand wrapped in gold leaf and topped with caviar, three Mikimoto pearls and served with a diamond.

The Most Expensive Curry
Found in the Bombay Brasserie, London at $3,200 the Samundari Khazana or ‘seafood treasure’ contains Devon crab, white truffle, Beluga caviar, gold leaf, a Scottish lobster coated in gold, four abalones and four quail eggs.

The Most Expensive Pizza
Located in Malta, Margo’s Pizzeria tops their pizza with 100 grams of white truffles and gold leaf at $2,400 per order. The chain gives all the money from this particular pie away to charity.

Which one of these sounds the most thrilling to you? Leave your comment below.

JOVAGO LAUNCHES EXTRANET MOBILE APP FOR ALL HOTEL PARTNERS

Jovago.com,Pakistan’s leading hotel-booking website has officially launched Jovago Extranet App, a mobile application that will revolutionize the daily tasks of Hotel Managers.

Karachi: March 10, 2016 –Pakistan’s No. 1 hotel booking website,Jovago.com,has launched Jovago Extranet App, a mobile application that aims at giving more flexibility and independence to hotel managers.“Jovago wants to give the best international standards of the hotel industry and the latest technologies to all our Hotel partners, we want to democratize these new tools for all our partners and make their job easier ” said Paul Midy, CEO of Jovago.

The Android App will enable Hotel managers to confirm new reservations, see and search through all reservations, change rates for any time period and change room availability for any time period. They will also see customer reviews, confirm guest check in and get some unique stats about hotel performance, all this at their convenient time. This will create a better experience for both the hotel and the Jovago customer.

Jovago.com ensures that its inventory of 25,000 hotels in Africa and in Pakistan is accessible to customers online, by tapping on today’s technology. For instance, with insightful data provided by the company, a hotel manager will easily know the pricing of his competitors, thus making informed decisions on how to remain competitive.
“Phone communication can be challenging in Pakistan. With the app, hotels can make fast and reliable changes exactly when they want to. Especially smaller hotels can now benefit from smart tools that were only available to larger hotel chains before,”says Eduard Meyjes, Global Head of Revenue Management, Jovago.

First feedbacks are positive: “The app is very user friendly, easy to access everything. All the properties are linked in 1 App and It saves a lot of time as there are no more calls and sms confirmations.” said the manager of Lahore Palace Hotel.

Following the launch of the Extranet mobile application, Jovago.com is now working towards unveiling the Web version of the App, to further improve user experience for potential customers. As a leading online hotel-booking website, Jovago.com is simply a one-stop-shop for hotels when it comes to their online marketing and operations.

Celebrate and Pamper your Femininity

Women make a major share of the world’s entire population as well as are a vital part of the community. We believe that every day should be dedicated to the women who stand on remarkable places. However, it has been internationally declared to dedicate March 8th as the International Women’s Day. It is celebrated to honor the acts of courage and determination by ordinary women who have played an extraordinary role in the history of their countries.

Jovago believes in gender equality and with the Managing Director being a female, we promote and respect female participation in our company and giving back to the community. Women have the ability to do a lot for the betterment of whichever society they may be a part of. The question is how we repay them for the contributions they make.

Apart from society giving back to them by acknowledging their efforts, women should celebrate their day as well. They can do this by respecting other women, recognizing the power they have, knowing and believing in their strengths and of course, pampering themselves.

The best idea of celebration is to take an off and head out for a vacation. You can choose one of the top hotels in Pakistan that have the best facilities. There are many hotels that have a spa facility for women as well where you can relax and enjoy their comforting services.

Avari Towers Karachi

Avari Towers is perhaps one of the best hotels in Karachi. With a well trained staff, beautifully designed interior and delectable onsite restaurants, this hotel is a perfect escape from routine. The hotel rooms are finely decorated in modern architecture. It also features great spa facilities where you may enjoy a time out.

Serena Hotel Islamabad

This is a leading 5-star hotel in Pakistan, located at the foot of the Margalla Hills. The hotel decor is genuinely depicts Pakistani culture. It also features a state of the art spa & health club (Maishah health club), a shopping arcade and banquet/conferencing facilities.

Avari Hotel Lahore

The Lahore branch of the top hotel Avari is another option you can go for. Apart from hundreds of beautiful rooms, their facilities include swimming pool, steam bath, sports arcades, jogging tracks and a top in the line health spa.

Pearl Continental Muzaffarabad

Located atop a hill, PC Muzaffarabad offers panoramic views of the Kashmir Mountains and the city. This 5-star property boasts restaurants, fitness center and great spa facilities. Visiting Kashmir is a treat to the eyes and peace to the mind. The hotel can add immense value to your trip.

This women’s day, give yourself a treat to an amazing holiday experience with one of these top hotels. You can also do this for the important women in your life. Happy women’s day!

Interesting facts about Pakistan

As a Pakistani, we are more than proud of being associated with Pakistan. However, not everyone is familiar with a few interesting facts about Pakistan. This article will tell you about the different facts about Pakistan that will blow your mind away. Instead of criticizing our country, let’s highlight some of the top facts that show the true image of Pakistan.

Natural beauty

One of the most beautiful countries, Pakistan is blessed with immense natural beauty, places and landscapes to adore. A few of the world’s highest mountains are situated in Pakistan including K2- world’s 2^ndhighest and Nanga Parbat-world’s 9^th highest. Thardesert is the 17^thlargest desert in the world lying on the boundary of India and Pakistan. Khewra salt mines are world’s second largest salt mines as well as a remarkable tourist attraction.

Technological advancements

Pakistan is widely considered to be a third world country which is pretty backwards. This is not the true case though. These technological facts will be an eye opener for people. Pakistan has the 4^th largest broadband internet system in the world. We are the first Islamic country to achieve nuclear power. The literacy rate has grown by 250%, no we are not illiterate people with narrow minds. The youngest Microsoft professionals belong to Pakistan naming ArfaKarim and Babar Iqbal.

Manmade developments

Apart from the natural blessings, talented personnel and technologies, Pakistan has achieved a lot on its own. There have been several expansions in terms of infrastructure and developments. Pakistan has thelargest deep sea port- Gwadar, largest manmade forest- Changa Manga, highest railway station of Asia- KanMehtarzai, largest irrigation system in the world, highest polo ground at Shandur Top, world’s largest ambulance network- Edhi, largest mosque- Shah Faisal Mosque and many more.

Awards and Recognition

Pakistan is rich in talented minds and people. Due to the immensely knowledgeable, talented and hardworking people, Pakistan has bagged many awards and recognitions. We have two Nobel peace prize winners, Abdus Salam and Malala Yousufzai (youngest of all). We are the only Asian country to have received two Oscar awards which was won by Sharmeen Obaid Chinoy for her priceless documentaries. Samina Baig, first woman in Pakistan and third Pakistani to climb and reach the top of Mount Everest. Air commodore, MM Alam, holds the world record of shooting 5 planes in less than a minute.

Excelled in every industry

Be it sports, fashion, education, media or business, Pakistan has always stayed in highlights for being and achieving better than the best in each sector. Our country is home to some of the most established, successful and worldly renowned business people, extremely talented fashion and art designers and various educational achievers. Even in the media industry, we have been excelling and growing, not only locally but have been recognized internationally as well. We have some of the best sportsmen in every category. The tourism industry is still in the initial stages of growing and Jovago.com is playing a vital promoting it.

So, own your country and be a part of its growth!

Jovago Launches Picture Pakistan Campaign to Promote Tourism in Pakistan

If we have everything it takes to be a top tourist destination, why not capitalize on that. Be it natural beauty, infrastructures, talent, hospitable people, top hotels or amazing facts, Pakistan has it all to attract a tourist and be on top of one’s travel bucket list. Jovago, as an entity, has always aimed to promote domestic tourism in Pakistan along with the tourism industry as a whole. This is why Jovago has come up with different engaging ideas and platforms to do so since its inception.

Jovago Pakistan has launched a campaign as “#Picture Pakistan”. This campaign is based on encouraging the Pakistani people to click and share pictures from any corner of the country that highlight its beauty and proves that Pakistan is the place to be. To be a part of the campaign, Pakistanis have to share the photo on instagram with the hashtag of #PicturePakistan.

This campaign targets to highlight the positivity of Pakistan and by becoming a part of this campaign, anyone from anywhere in the world can browse the tremendously striking photos of the country. It also aims to engage people in sharing their travel experience within Pakistan and what the world doesn’t know about it.

Nadine Malik, Managing Director of Jovago Pakistan said, “Pakistan is one of the most beautiful country in Asia, or rather in the world, and Jovago has created a positive impact for tourism in Pakistan in one year’s time.”

If you believe that before traveling abroad for a vacation, Pakistan should be truly explored, don’t hesitate even once to be a part of this fruitful campaign. It will not only improve Pakistan’s image in the travelers’ eyes but also enlighten the locals about how rich our country is in terms of discovering.

So, what are you waiting for? Grab that smartphone of yours and be a part of promoting tourism in Pakistan!

Benefits Of Investing In Tourism

Most people think of tourism as a vacation to a new destination. However, apart from acting as an entertainment getaway, it can benefit the particular country, its economy, its people and the global industry as a whole. We all know that tourism in Pakistan has just been unfortunate since the beginning as it did not receive the attention that it deserves. It is the responsibility of every person to directly or indirectly promote tourism and highlight its importance, especially in Pakistan. We can gain much more through travel and tourism.

Let’s explore the various benefits that can be achieved through tourism and why it is so important for any economy.

Economic growth

Economic growth is the most important concern for a country. Tourism industry can be a valuable player in boosting the economy. Starting from domestic tourism, locals should travel within Pakistan and share their travel experience so that it encourages others to do so too. Once the locals are convinced, foreign tourists can also be targeted to visit Pakistan and be fascinated by its tremendous offerings. Conclusively, an increase in demand will compel the civil authorities to invest in tourism.

Benefit local people

Traveling is not a luxury but a necessity because of its uncountable advantages. Local tourism is always inexpensive than foreign and it is a two way beneficial cycle for all. The travelers can attain this luxury on a budget while local businesses that are associated with tourism (hotels, restaurants, transportation) can flourish as well.

Highlight the tourist spots

Not many people know their country inside out, and so do we. Pakistan is rich in natural beauty like mountains, beach, lakes, valleys, waterfalls and spectacular sites. It is also home to several tourist spots including heritage sites, monuments, cultural locations, manmade developments, top hotels and restaurants and what not. By promoting tourism as a whole, we not only promote its benefits but also highlight the unrecognized sites in the country.

High standard of living

As we now know that traveling is not a luxury but a lifestyle, we can surely believe that tourism can improve the standard of living. High standards of living do not only mean being richer or spending more, but it links to good health as well. Traveling is a vacation that can release one’s tensions and act as an escape from the daily routine. If you’re healthy, happy and tension-free, you have a high standard of living.