Hospitality Industry Goes Online

The advent of technology has opened the doors to a changed world for people, organizations and countries. It in turn has transformed the way people live and companies conduct business. Internet is one of the technical inventions that have opened the floodgates of a different yet improved communication. It has enabled people all over the globe to interact and to perform various types of transactions. Gone are the days when people were restricted to choose only from what was available in the brick and mortar stores. The internet has not only stretched out the options available to consumers but it has also provided them with ‘convenience’- a privilege they were not able to enjoy earlier.

On the other hand, online platforms are used by the businesses as a means to connect, in a better and fruitful manner, with their target market all over the world. They are no longer restricted to conduct business and to expand their operation because of various barriers such as geographical barriers.

Amongst the various industries, the hospitality industry is one example of how technology has served as a major boost to revenues and customer base among other things. As this particular industry, with its four sectors including travel and tourism and recreation, revolve around quality of experience, companies in the hospitality industry are trying to enhance this experience by cashing out on the convenience and increased choices that technology, in particular the internet, provides.

To enhance the quality of experience of the better-informed customers, who have access to information in this age of technological advancement, hospitality industry is incorporating various technical inventions in their business models. Some of these changes are outlined and discussed below.

Emergence of e-commerce businesses
The emergence of e-commerce businesses such as Jovago Pakistan, which is the No1 online hotel booking website in Pakistan, has lead to increased awareness among customers of the hospitality industry regarding the brands that are present in the market. Moreover, customers are also aware of the discounts on various products and services, that they can avail through these start up businesses, which results in saving money.

Option of Online booking
Technology has brought convenience in people’s lives by enabling them to shop online. Customers can order verily anything; be it food, clothes, or even a hotel room! Apart from customers, the businesses are also able to enjoy the perks brought about by online shopping as it not only attracts more customers but it also results in cost saving and efficient management.

Mobile communication and automation
Gone are the days when people had to stand in long queues to check into airports. Nowadays, people are able to avail a number of hospitality services, including getting e-tickets, checking in through automated kiosks, availing digital room service. This has not only made the customer’s overall experience easier but enhanced as well.

Mobility to Reserve Rooms; From Anywhere to Everywhere

Whilst traveling to a new place, there are certain aspects to which one needs to pay special attention to. This is done in order to ensure a smooth, hassle-free trip; a trip where one can make some incredible memories that they can later cherish upon.

One of the crucial aspects of traveling revolves around accommodation while visiting your desired destination. Unless you have a house or an apartment at the place that you are set to explore, you can not actually ignore this gruesome yet essential facet of traveling.

In the old days, hotel booking used to be tiring. This is because, once people had reached their destination, they would wander about in search for hotel rooms which were in their budget, where they could reside during their trip. This conventional method of hotel booking did not do them any good; rather they would end up paying more for a basic room. Had you been visiting the new place in the peak season, it would be even harder to find even a hotel room.

However, this does not seem to be the case in the modern times. With the introduction of technology and internet in the hospitality industry, the tiring and gruesome process of hotel booking has turned over a new leaf. This is because the perception regarding hotel booking has been changed to nothing but convenient. There are certain reasons as to why reserving a hotel room is easy and convenient.

Hotel industry going online
Due to the hotel industry going online, reserving a hotel room has become less burdensome. Hotels have started offering a best-rate guarantee for stays which can be booked through their websites, mobile apps and call centers. Moreover, hotels are also offering other incentives such as free internet access and discounts to allure their clients.

Emergence of e-commerce businesses
The emergence of e-commerce business such as Jovago Pakistan, which is the largest hotel booking website in Pakistan, has proved to be a boon for customers of the hotel industry all over the world. These online travel websites enable users to actually mention their preference in term of location, hotel type and price range which results in a list of hotels that meet their criteria. Moreover, users are able to get hold of rooms in smaller yet comfortable hotels and guest houses, which people did not previously know about because of limited information. Add the benefit of crazy discounts which these travel website offer and the customer get the perfect place to stay without putting a dent into their bank account.

Websites Which Have Made Travelling Such a Relief

Whilst traveling itself is a relaxing experience for a person’s physical and mental health, the same thing can not be said about the various strings that are attached to it. These strings, such as hotel booking, can cause problems that can mar your traveling experience if they are not properly handled.

However, with the advent of technology, one has the opportunity to focus upon these various strings to ensure that you have a great time while exploring a new place. With the floodgates of internet opening up, travel companies are now offering various online travel services including hotel booking, travel blogs so that the hassle of traveling can be eased out.

To help you take care of these various strings so that your trip is smoothened, Jovago Pakistan brings you an exclusive edition on the websites which have actually made traveling a relieving experience.

Google Maps
The tech maestro will certainly make a great travel companion by providing you with easy to understand travel routes that can help you reach your desired destination. Google Maps not only provides the approximate time that various modes of transportation take to help you reach your destination but it also tells you about possible traffic jams. These features help you in comparing and deciding which transportation mode will be better for you. Add the additional feature of using offline maps and you get your best travel buddy.

Jovago Pakistan
The largest and best hotel booking website of Pakistan is determined to help travelers find the best hotels at the best price. Its search engine takes into account not only your travel destination but also your travel budget and then filters out the possible hotels and guest houses where you can reside. If you are someone who is not sure about which place in Pakistan to head out to then you can take the help of the travel advisors, who are part of Jovago’s 24/7 customer service team.

Wikitravel
Basically, an online travel guide project launched in 2003, Wikitravel provides detailed information on all the destinations in the world. Built with the aim of sharing travel related knowledge, the website is a good source to know all about your travel destination including latest news.

Kayak
With everything under one roof, Kayak is basically a travel meta search engine with products available in 18 languages. The website not only enables users to book the best hotels, flights and cars but that too at the best price. Kayak is renowned for its pricing trend that monitors the ups and downs in the prices which help you to decide whether to book a flight or a hotel room now or hold off.

The Tourism Within Interior Sindh That Is Yet to Be Explored

The second largest province of Pakistan in terms of population, Sindh possesses a rich culture and heritage. This can be depicted by the different stories that Sindh tells of various civilizations, that the region has been home to, through different monuments and other facets of cultural.

Be it the invasion of Sindh by Muhammad bin Qasim that lead to the start of Islam in the Indian subcontinent or the settlement of the inhabitants of the famous Indus Valley Civilization, Sindh has been a first-hand witness of all of it. This is because the region serves as a reminder, through various monuments and other facets of life, of how different civilizations have made Sindh a center of rich culture and heritage.

Despite the rich history that the province of Sindh possesses, it still attracts a small number of tourists. The region, like other parts of the country, is home to both natural and manmade beauty, thereby it provides a beautiful amalgamation of what nature and humanity can bring about.

To further promote the rich culture and heritage of Sindh, Jovago Pakistan brings an exclusive edition about the various tourist destinations that are yet to be explored by tourists.

Ranikot Fort

Considered to be the great wall of Sindh, the fort of Ranikot is the largest fort in the world with a total circumference of 26 km. Although the mystery about the reason for its construction and about its architect remain unresolved, the fort provides beautiful views, including the pond of fairies and Sann gate, to its visitors. The fort is situated in the famous Kirthar Range in the district of Jamshoro.

Chaukhandi tombs

Dating back to almost 600 years, Chowkandi necropolis is amongst the most ancient graveyards in Pakistan. In the province of Sindh, the graveyard is situated along the National Highway. The necropolis is famous for its elaborate sandstone carvings which can be found on various graves. The family member of various Sindhi and Balochi tribes are said to have been buried here.

Haleji Lake

Situated at a distance of approximately 70 km from the largest city of Pakistan, Haleji Lake is the largest bird sanctuary in Pakistan and perhaps in Asia. With a length of about 7 km, it is a perennial freshwater lake in the district of Thatta. Despite the calm and beauty that the lake offers, it is seldom visited by tourists.

Makli necropolis

Amongst the 6 Pakistani sites to make it to UNESCO’s world heritage sites list, Makli necropolis is the largest of its kind in the whole world. With more than a million graves and tombs, Makli is regarded as the city of silence. Being the resting ground of more than a million people including kings, rulers, scholars, saints belonging to various civilizations, the place is of great importance to historians, architects, archaeologists, calligraphists etc.

Places to Explore While in Murree

When one thinks of the hill stations in Pakistan, Murree is one name that immediately comes to one’s mind. This is because, this particular hill station in the District of Rawalpindi, which is the twin city of Islamabad, is one of the most popular tourist destinations in Pakistan.

Also known as the Queen of mountains, Murree gets its name from its high altitude, as it is a part of the famous Margalla Hills. Regarded by some as the ultimate romantic getaway in all the four seasons while for others it is a must visit destination to complete their travel excursion to the Northern Areas of Pakistan.

Although the popular hill station is brimming with tourists throughout the year, the snowfall in the winter season is what attracts the most travelers to Murree. Add the various tourist spots in the area and you get the ultimate tourist destination to relax, to enjoy and to make memories.

Keeping in mind the ongoing winter season, Jovago Pakistan brings an exclusive edition which is dedicated to the various tourist attractions that can be explored while one is on a trip to Murree.

Kashmir point
Regarded as one of the most enthralling places in Murree, Kashmir point is the perfect place for sightseeing, photography and horse riding amongst other things. As the site offers the most alluring views of the beautiful mountains of Azad Kashmir, it is regarded as the most visited place in Murree.

Mall Road
A visit to Murree will definitely be incomplete without a visit to the famous Mall Road. The long stretched road is basically a huge marketplace from where you can get different handcrafted assortments and souvenirs. Strolling down the Mall road during snowfall with a steaming cup of coffee is one memory that you will definitely cherish when you get reminded of your trip to the popular hill station.

Patriata
Patriata is located at a meager distance of 15 km from the Murree hills and is commonly regarded as the New Murree. With tall pine trees, which are stretched throughout the Margalla Hills, this mountain resort is a sight to behold because of its sheer natural beauty. Patriata is also home to world-class chair lifts and cable cars- an attraction that travelers to the popular hill station can’t resist trying.

Sozo Water Park
The popular hill station is also home to the country’s first ever and largest water park. Basically an amusement park with numerous rides and a haunted house, Sozo water park also has a standalone water filtration and chemical treatment plant.

So what are you waiting for? Head out to Murree in the snowy season to visit the above-mentioned places. You will make great memories which can serve as a reminder of the cherishing time that you had. Make your trip comfortable by booking hotel in Murree with Jovago.

Five Reason Why You Should Definitely Make Plans to Visit Murree This Year

Popularly known as the Queen of Mountains because of its high altitude, Murree is one of the most popular tourist destinations in the country. It is considered to be a gateway to the beautiful Northern region of the South Asian country and is a part of the famous Margalla Hills which are spread over an area of more than 300,000 acres.

During all the four seasons, the hill station is full of the hustle and bustle of the tourists who visit the hill station to get enthralled by the different picturesque views that it provides in the different weather conditions. As Murre is one of the must-visit destinations in the country, Jovago Pakistan brings you five reasons as to why the popular hill station should be on your bucket list for this year.

1-Sheer Natural Beauty
As Murre is a part of the Margalla Hills, it is home to a large number of pine trees that are spread over a large area. These trees on the various mountains add greenery to the enthralling hill station. As Murre is situated between Azad kashmir and Punjab, tourists are able to get a glimpse of the mesmerizing mountains of Azad Kashmir.

2. Perfect place for purchasing souvenirs
Are you a fan of traditional, and antique artifacts? If yes, then Murree is the perfect destination to purchase these as it is home to a large marketplace, popularly known as the Mall Road. The famous Mall road is brimming with tourists who want to purchase souvenirs which can then serve as the perfect reminder of the hill station which is known as the Queen of Mountains. Accompanied by a cup of hot, steaming coffee amidst the snowfall and strolling down the long stretched Mall Road, is definitely something that you can treasure and cherish long after your trip to Murree.

3. Chair lift and Cable Cars
In the areas of Pindi point and Patriata, which is also known as New Murree, you will be able to take an aerial tour of the natural beauty of the region through chairlift and cable cars. Murree is the pioneer of chairlifts and cable cars in Pakistan. Tourists can get an enthralling, bird-eye view of the nearby snow capped peaks and valleys through these chairlifts and cable cars, which meet the international standards.

4. Amusement park
Did you know that Murre is also home to Pakistan’s first ever amusement park which is also the largest park in the country? Basically a themed park, Sozo water park is a must visit tourist destination in Murree if you are someone who is looking forward towards fun and adventure. The water park offers various facilities to tourists including a standalone water filtration and chemical treatment plant that is installed to ensure good health of the park’s visitors.

5. Exciting Discounts
Hotel booking has never been easier and cheaper. By availing exciting discounts offered by Jovago Pakistan, which is the No1 online hotel booking website in Pakistan, you can have a fun-filled trip to Murree without straining your bank account.

Tips on how to ensure a great camping expedition

As tourism is increasing all over the country, the tourists are trying to indulge in different sports, some of which were seldom talked about previously. Camping is one such outdoor sport that people nowadays are participating in.

Not only does spending the nights staring at a campfire and sleeping under the blanket of stars, provide people with the perfect opportunity to connect with nature, it also helps them in escaping the hustle and bustle of life. Moreover, it helps them to relax and unwind all the pent up stress. Apart from this, camping is something that people of all ages can indulge in.

Thereby, keeping in mind the numerous benefits, for the physical and mental health, that camping brings about for people, Jovago Pakistanbrings an exclusive edition about the tips on how to ensure a great camping expedition.

Packing the right gear
Packing your camping gear depends on how long your camping expedition will be and the location of your camping site. If you are planning on camping on a mountain, then pack only the most essential items because you will have to carry your backpack via hiking.

Dressing accordingly
Rather than wearing cotton attire that most people find comfortable, it is better that you wear moisture-wicking clothes and synthetic or wool socks to ensure that your body remains dry and sweat free. As you are sleeping in the wilderness, wearing the right clothes will help you in avoiding being bitten by mosquitos and other insects.

Grabbing the right gadgets
As camping is all about connecting with nature, you will enjoy the experience if you do not carry all those tech gadgets with you. Just carry the essential including flashlights and extra batteries.

Carrying a medical kit
No matter how short the camping expedition is, it is highly advised that you carry a medical kit with you. This will help you to deal with small medical problems, if they arise, such as blisters, insect bites etc.

Learning how to find directions
Finding directions is something which you should know so that you don’t end up getting lost. You can either carry a compass or a map or you get help from a GPS.

Perfect Places Within Pakistan to Enjoy the Snowy Season

With the arrival of the winter season, a large number of tourists, both foreign and local, are heading towards various tourists destination to enjoy the offerings of the season. Despite the low, freezing temperatures, tourists visit various tourist spots so that they can enjoy the snowfall.

To help all those snowfall lovers out there, Jovago Pakistan brings an exclusive edition about the perfect places in Pakistan to enjoy the snowy season.

Malam Jabba
Malam Jabba is a popular spot for various outdoor sports including skiing and snowboarding. The hill station, which is situated on the mighty Karakoram range, is considered to be the first skiing resort in Pakistan. Buddhist stupas and monasteries add a historic touch to this hill station.

Kel Valley
Basically a village in the famous Neelum Valley in the Azad Kashmir region, the valley is a must visit if you are a fan of the snowy weather. Kel Valley is home to the highest peak and the largest glacier of Azad Kashmir. At an altitude of approximately 6900 ft, the valley is located at a distance of 155 kilometers from Muzaffarabad.

Ziarat Valley
At an altitude of approximately 8000 ft, Ziarat is a hill station in the largest province of Pakistan. The valley is the capital of the Ziarat district and is home to the second largest juniper forest in the world. Rich in fruits such as apples and cherries, Ziarat valley is considered to be the best destination to enjoy winters in Balochistan. In the winter season, the valley portrays stunning views to the passersby when the entire area is covered in the blanket of snow.

Leepa Valley
Considered to be one of the most spectacular wonders that Azad Kashmir possesses, Leepa Valley is covered by pine forests. In the winter season, these pine trees are covered in snow which provides an alluring picture to the passersby. It is located at a distance of 45 kilometers from Muzaffarabad.

Kalash Valley
Located in the Chitral district of Khyber Pakhtunkhwa, the valley is famous for its rich culture and heritage. Despite the modern times, the residents have not changed their traditional norms and continue to follow their 2000-year-old dress code. Kalash Valley is divided into 3 smaller valleys. The heavy snowfall in the winter season makes Kalash Valley a must visit destination if you are a snow lover. Tourists can also watch a snow golf in this valley.

Ten Reasons Why a Traveller Should Visit Northern Areas of Pakistan Once in a Lifetime

When it comes to tourism in Pakistan, the first thought that people usually have is about the Northern Areas of the country. Although the official name of the area is Gilgit Baltistan, many people still know it by its former name i.e. Northern Areas. The region of Gilgit-Baltistan is regarded as a visitor’s paradise. This is because of the sheer beauty that the Northern Areas of Pakistan possesses, enchants the travelers with their various picturesque sights.

The variation in terms of the natural beauty is something that is unique these areas. Be it the three mighty mountain ranges or the rich green meadows, the massive pieces of ice in the form of glaciers or the turbulent rivers, the Northern Areas have got it all. This is why people believe that a visit to these spectacular areas is a must.

Jovago Pakistan  has compiled a list of 10 reasons in order to convince travelers as to why they should visit the Northern Areas of Pakistan once in their life.

1.Siri Paye
Not only the funny name of the place enables people to easily remember it but Siri Paye itself entrances passersby with its sheer beauty. Located on the top of the mighty Hindu Kush Range, the green plateau enthralls visitors with the exquisite amalgamation of fresh water ponds and wild yellow flowers.

2. Ghizer River
The Ghizer River, which is small in width yet long in length, is a tributary of the mighty river Indus. The river is also known as Gilgit river and attracts a large number of tourists towards itself due to its scenic beauty.

3. Dudipatsar Lake
Named after the color of snow that covers the encompassing peaks, Dudipatsar lake is situated in the Lulusar Dudipatsar national park. The greenish blue water of the lake is extremely cold because of the high altitude.

4. Shandur Lake
Home to the famous Shandur polo ground, which is the highest polo ground in the world, the Shandur Lake is situated on the pass that connects Chitral and Gilgit.

5. Manthoka Waterfalls
Situated near the Madhupur area in the Skardu district, the Manthoka waterfall has a height of 180 feet. The place is an Ideal spot for camping and fishing.

6. Khanspur
A detachment of British Infantry in the old days, Khanspur is a resort town in the Hazara region. This tourist spot is an enthralling example of the natural beauty of the Northern Areas of Pakistan.

7. Anakar Valley
Situated at an hour’s drive from Kalam, the valley is relatively unknown to the world. Because of the rugged landscape, the valley can be accessed through jeep only.

8. Babusar Top
Accessible through the Babusar pass, the Babusar Top links the Chilas and other places. As the tourist spot is situated at a high altitude, the view that it offers to its visitors are simply alluring.

9. Thandiani
As the name denotes, the place is a perfect spot in the summer season because of its low temperatures. Thandiani offers a spectacular view to tourists with its deep forests and a variety of fauna and flora.

10. Naltar valley
Considered to be an artist’s creation with strokes of various colors, Naltar Valley is a must visit when on a trip to the Gilgit-Baltistan region.The valley is renowned for ist tasty potatoes and colorful lakes.

LUMS hosts its 13th LUMUN Conference

Lahore, 26th December, 2016: The Lahore University of Management Sciences (LUMS), Pakistan’s leading higher education institute, hosted its 13th LUMUN (LUMS Model United Nations) Conference on December 26, 2016. The event saw 900+ attendees spread across 115 delegations from all over Pakistan, making LUMUN ’17 a huge success.

Model United Nations (MUN) is an educational simulation and academic competition organised annually by LUMS. The objective is for students to learn more about diplomacy, international relations, and the United Nations itself. Delegates spent their days attending committee sessions, with networking breaks in the Delegates’ Lounge, while the evenings were spent attending a variety of social events.

The conference started off with an opening ceremony welcoming all the delegates to the thirteenth edition of the prestigious five-day LUMUN Conference. The panel of guest speakers included Syed Iqbal Raza, Special Adviser to the United Nations Secretary-General as Chief Guest, Pro-Chancellor Syed Babar Ali as Guest of Honour, Vice Chancellor Prof. S. Sohail H. Naqvi, Ambassador Iqbal Ahmad Khan, and Ambassador Azmat Hassan.

The opening ceremony was followed by five days of rigorous debates, fun activities, and a series of highly informative seminars, which included esteemed ambassadors and famous celebrities as guests.

The official closing ceremony took place on the final day of the conference, following the last committee session with Mr. Douglas Higgins, the senior-most UN representative and Head of UNICEF in Punjab, as the Chief Guest. The winners of Outstanding Diplomacy and Honourable Mention Awards in each committee were also announced on the occasion. The Conference closed with the announcement of the winning delegations as this year, there was a clear tie between Nixor College and The Lyceum School.
About LUMS:
The Lahore University of Management Sciences (LUMS) is a world class academic institution, established in 1985. The Lahore University of Management Sciences (LUMS) is a world class academic institution with a proud history of achievement, and ambitious plans for the future. The idea of establishing the university took root in the mind of Syed Babar Ali, Pro Chancellor, LUMS who is the guiding spirit behind the university. With his resilient efforts and patronage of the business community, academia and representatives of the government, started the establishment of what was to become one of the leading universities of South Asia. LUMS is operating four schools – The Suleman Dawood School of Business, Mushtaq Ahmad Gurmani School of Humanities and Social Sciences, Syed Babar Ali School of Science and Engineering and Shaikh Ahmad Hassan School of Law. Since its inception, LUMS has strived to achieve the aim of imparting world class education while encouraging research and intellectual growth in the country. As a result, LUMS has played a key role in setting high standards of academics and producing professionals who can compete with counterparts from any university across the world.

ACCA, TMUC collaborate to provide career support

Islamabad: The Millennium University College (TMUC) Pakistan and Association of Chartered Certified Accountants (ACCA) Pakistan organised a career symposium for ACCA students and affiliates from the Islamabad region providing them training opportunities.

Around 280 ACCA Students and Affiliates sat through interviews for training opportunities offered by employers namely Meezan Bank, First Microfinance Bank, Khushali Microfinance Bank, S&P Global, Ufone and Islamabad Recruitment Company.

The event also included keynote addresses by Kabeer Naqvi, COO, UMicrofinance Bank, Sardar Abu Bakr, director strategy, Telenor Pakistan, Yousuf Haroon, Director HR, Emaar Pakistan and Anna Faisal, Executive Director Roots Millennium Schools.

Speaking on the occasion, Kabeer Naqvi said, “The most important thing about building a career is that you should be brave enough to take risks, be zealous and ready for rising up the ladder.” On answering a question from the audience members on inclusion and equal opportunity for people with special needs, Kabeer Naqvi announced that UMicrofinance Bank will put in more focus to this area as part of their organisation’s recruitment strategy.

“Do what you can in your career that is in your control. The worst thing young professionals can do is that they give in to external pressures,” said Abu Bakr whilst interacting with the audience.

Thanking the participants and guest speakers at the occasion Anna Faisal reiterated her resolve to provide quality education in Pakistan. She said“ The TMUC Chief Executive Faisal Mushtaq is committed to make transnational undergraduate, postgraduate, and professional education affordable and accessible to all students in Pakistan. We appreciate ACCA Pakistan for developing their students for their professional journeys ahead.”

The ceremony ended with the award of mementoes by the TMUC Dean of Academics Safia Farouqi to the guest speakers followed by a group photo. 

Jovago Launches “New Year Dream Deals”

This comes as a successor to the recently celebrated Black Friday, seeking to extend discounted rates to travelers.

Lahore, 5th January, 2017 – Following the successful 2016 Black Friday campaign, Jovago has launched a campaign dubbed “Dream Deals”. The campaign’s main objective is to carry on readily negotiated rates referred to as “Dream Deals” with the aim of encouraging and facilitating travel through the new year holiday season.

With 2017 having been designated as the “Year of Sustainable Travel” at the United Nations 70th General Assembly, one of the major goals for industry players will be to draw policies that contribute to inclusive and sustainable economic growth throughout the seasons in the tourism circuit.

Through this discount offer, travelers can receive up to 60% discounts by booking a hotel on Jovago.pk. This deal is a New Year treat for all travel lovers who love to explore different areas of Pakistan. Talking about this initiative, the Managing Director of Jovago, Tina Wang said “The main aim of Jovago Pakistan is to encourage people to travel within Pakistan. Winter being one of the most high traffic season for all the travel enthusiasts, we want to keep the energy alive by providing our valued travelers with the affordable deals so they can enjoy this season”.

Other channels through which the Dream Deals will be run include Jovago’s social media pages, newsletters, and SMSs among others.

About Jovago Pakistan

Jovago.pk is an online hotel booking service with offices in Pakistan, Nairobi (Kenya) and 10 other offices across the continent. Jovago is founded by Africa Internet Group and has Rocket Internet, MTN, Millicom, AXA, Orange and Goldman Sachs as its investors. Jovago.pk, Pakistan’s No.1 booking portal, facilitates the booking process for its users to provide them with the best hotel booking experience with fast, transparent and easy-to-use services. Jovago.pk has over 2000 local hotel listings in Pakistan and over 200,000 hotels around the world.

5 Reasons to Visit Kalam

The Kalam valley, which is situated in the province of Khyber Pakhtunkhwa, is a perfect depiction of what tourists call the nature at its best. The valley is a beautiful amalgamation of lush green hills, thick forests and mesmerizing lakes and waterfalls.

Located at a distance of approximately 100 kilometers from the Mingora city, Kalam is the largest town in Swat district. Apart from its natural beauty, the valley is also the birthplace of the famous Swat River. The Swat River is formed at Kalam Valley when two major tributaries of River Gabral and River Ushu merge together.

There can be seen a rise in the number of tourists that visit Kalam valley because of various factors including the area’s sheer beauty. If you are someone who is yet to visit Kalam then this article by Jovago Pakistan is a must read for you as it lists down 5 reasons as to why you should visit this alluring valley.

1.    Swat River

A popular among the tourists who visit the Northern Areas of Pakistan, the Swat River is known for its blue-green color that entrances travelers with its beauty. Apart from the magnificent views that entrance the passersby, the river is also famous for the trout that is found in abundance.

     2.   Strawberry forests

Kalam is also famous for its red and green forests. Most of the forests in this region have strawberry plantations which add the red color to these forests.

     3.    Windy weather

Unlike the high temperatures of cities like Karachi, Kalam Valley has cool weather which attracts a large number of travelers who want to escape the harsh sunny weather. Kalam is known for its windy weather all over the world.    

     4.    Hotels and guest houses

Due to the sheer number of visitors, Kalam Valley is home to a large number of hotels and guest houses. Tourists spend the night at these hotels to relish in the cold breeze that is spread across the area.

     5.   Bazaar

Known for its rich culture in the area, Kalam Valley is home to various bazaar or street market. While visiting the valley, you can purchase various souvenirs for friends and family. These souvenirs can serve as a reminder of the great time that you had while visiting this valley in the KPK province.