10 REASONS TO ATTEND THE LUMS OPEN DAY

It’s almosttime to wrap up 2017 and unfold new prospects of life.The results are out and it’s time to get ontothe road tothe future. Choosing a university is an imperative decision, as it defines and shapes your prospective career paths.Since an academic institution plays a pivotal role in the development of your future, thus a better you,deciding which institution to join is not going to be an easy decision. So it is better to start thinking about it at the earliest;after allit’sabout YOUR future.

When deciding which university to join, you have to consider so much more than just academics.LUMS ensures that you are given due guidance in making the right decision by hosting an Open Day every year. You can stream live through LUMS Webcast Open Day 2017 and get connected anywhere in the world and also attend LUMS Open Days across Pakistan, which are carefully designed to fulfil the most basic needs and queries of its prospective students.

We have listed down 10 reasons why you should make sure you attend the LUMS Open Days 2017:

1.  Clear your doubts:Too many options and conflicting thoughts make you unsure about what programmeor career path to choose. Attending the LUMSOpen Day will help clear your confusion, as you will get the opportunity to explore a diverse range of disciplines offered across the five schools at LUMS.

2.Meet the faculty: The Open Day is a good opportunity tomeet and interact with the LUMS faculty.Fromthe Vice Chancellor to School Deans and professors, they all are available on the spot to guide you and cater to all your queries.

3. Visit the Schools: Attending LUMS Open Day willenable youto narrow down your choices by visitingthe different department and schools, such as the Suleman Dawood School of Business,Syed Babar Ali School of Science And Engineering, Mushtaq Ahmad Gurmani School of Humanities And Social Sciences, the Shaikh Ahmad Hassan School of Law and the new school at LUMS, the School of Education and get a feel of their teaching practices.

4. Discover the extracurricular life at LUMS:A great university offers a lot more than just academics;it also ensures your personal development and grooming.Extracurricular activitiesare as essential as academic courses.Taking this into account, LUMS allows its students to meet their recreational and vocational needs and encourages students to participate in national/international eventsorganised by the 46 active societies and clubs at the University.

5. Interact with others:One of the best things about Open Days is thatyou not only get a chance to meet current students but also prospective students. Some of them might be interested in the same courses as you and some may be pursuing these already.Who else can give you better insight about the place and the courses than current students, right?  Sodon’t be hesitant to talk to other students at the Open Day.Put yourself in the shoes of a Luminiteand you never know the person next to you might end up as your best buddy in future!

6. Explore the campus: As they say, don’t just ponder, but also wander. Make the most out of the Open Day, take a tour and explore the campus. Check out the cafeterias, sports grounds, swimming pool, auditoriums, as well as understand the safety measures adopted by LUMS to ensure your safety.  The tour will also give you a chance to become comfortable with life on campus.

7. State-of-the-artLibrary: LUMS has the most modern library facilities with spacious seating areas, where all the books required for your studies are available.Also, when you have time off from classes, a good book never disappoints.

8. Financial support and scholarships:LUMS believes ininvestingin the youth and puts every effort in providing appropriate financial assistance to deserving students by assessing their financial needs.  Programmes such asthe National Outreach Programme (NOP)are a great way for talented but financially disadvantaged students to join LUMS. The Open Day is a great opportunity to meet Office of Financial Aid representatives and find out if you are eligible for financial support.

9. World-classfacilities: For those who are planning to relocate for their studies, it is very important to discover all the facilities available on campus, such as the hostels, gyms, cafeterias, superstore, banking facilities etc. The Open Day is a great opportunityto discover the campus and get an idea of how suitable it is for you.

10. Meet the alumni:  LUMS organisesinteractive sessionsfor audience engagementwith the alumni for a better understanding of life at LUMS and after graduation. The real life stories and experiences of alumni will help prospective students plan their journey at and after LUMS.

Register yourself here: https://docs.google.com/forms/d/e/1FAIpQLSc80SJUgqiI-oOiFQZeuEj-PnKzguha2-HHZ6dKXIwE8g_u7A/viewformand book your place at the LUMS Open Days 2017.

Perfect Footwear for Traveling That You Can Not Afford to Miss Upon

Tired of walking around your travel destination in those uncomfortable shoes which end up ruining your travel plans? Did you get blisters all over your feet because you wore the wrong pair of shoes?

If your answer is yes to any of these questions, then this footwear edition by Jovago Pakistan is a must read for you. This is because it contains a list of foot wears that are not only perfect for your travel but are trendy as well. Hence, ensuring that you have a great trip, at least from the perspective of your shoes.

●     Espadrille

Whether you are a fan of casual shoes or flat forms, there are different espadrilles available in the market. They make a perfect fit in the tropical and sub tropical climate because they are made of cotton or canvas fabric. A major trend in fashion, espadrilles is a perfect choice of footwear for a day long trip.

●     Sliders

Sweeping away the 90’s fashion of flip flops, sliders are the new talk of the town. Not only do they look great with pants and shalwars but they also provide comfort to your feet. A must have if you are planning a trip to the beach.

●     Converse

Despite being on the market for some years, the converse is great for short walks as it provides comfort to your feet. Pair it up with some skinny jeans or a even a jumpsuit and you are ready to rock your style and of course your travel.

●     Sneakers

Not only do sneakers provide your feet with comfort but they also give you an athletic vibe, which is something that everyone in Pakistan is busy talking and working upon. They make up the perfect footwear if you are planning to go about exploring the Northern areas.

●     Flat pumps

A perfect option if you are planning for a tour of the city as they are lightweight and comfortable. Pair it up with pair skinny jeans for a casual look. They also look great with shalwars and pants.

If you have information on any other footwear that is not only easy on your feet but also gives you a trendy look, then do share it with us in the comments section below.

Famous Zoos In Pakistan

Mother nature has blessed Pakistan with countless bounties. Be it the mighty mountain ranges or the far stretched, deep seas and oceans, the enchanting species of flora and fauna or the large mounds of sand in the form of deserts, all of them have one thing in common. They all sing songs in their own way of the magic that has been cast by nature in different parts of Pakistan.

One of the ways through which we can get a true glimpse of what nature has to offer is through the wide range of animals including mammals, birds and insects that are found. Pakistan is also home to a large number of animal species that are rare yet exquisite in terms of their beauty. Due to various reasons the different species of animals are in danger. Therefore, they are being kept at various zoos for conservation purposes.

Apart from this, zoos also provide the opportunity for people to see a glimpse of this side of nature. If you are someone who is animal lover and adventurer at heart, then read along this article by Jovago Pakistan to get to know about the famous zoos found in Pakistan.

1.    Lahore Zoo

Located in the city considered to be the cultural hub of Pakistan, Lahore Zoo was established in 1872. It is considered to be among the oldest zoos in the world. Moreover, Lahore zoo is one of the largest zoos in South Asia and is home to 136 species of animals including 82 bird species, 8 reptiles species and 45 mammal species.

2.    Changa Manga Forest and Wildlife Park

Considered to be the largest man-made forest in the world, the forest and wildlife park of Changa Manga is located in Lahore. Dating back to the 19th century, Changa Manga is hand planted and is home to a large number of wildlife species including 14 species of mammals and 50 species of birds.

3.    Rani Bagh

The city of Hyderabad is home to a zoological garden by the name of Rani Bagh, whose former name was Das Garden. In 1861, the garden was originally established as a botanical garden. However, animals including 21 species of mammals, 41 species of birds and 10 species of reptiles were moved in later into this garden.

If you have information on any other famous zoo in Pakistan, then do share it with us in the comments section below.

5 Beauty Tips to Try This Summer Season, Especially During Travelling

As the glaring sun denotes the arrival of the summer season, people all over Pakistan are trying to stay cool by doing different things including drinking lots and lots of water and eating delicious fruits that are high in water content.

Apart from this, they are also trying different remedies to cool down their body temperatures and to keep their skin safe and healthy during intense heatwaves. This is because no one wants to have that excess tan on their skin as it not only damages the skin but also hides the beautiful features that Pakistanis have.

Keeping in mind the harmful effects that the glaring sun can have on our skin and our health, Jovago Pakistan brings you 5 beauty tips that will help you keep you protected in the summer season.

1.    Use Aloe vera

Do not judge the plant due to the spikes that it is covered in. Rather befriend the aloe vera plant and use it for its anti-inflammatory that will not only calm and soothe your skin after excessive exposure to the sunlight but will also help repair damaged skin. You can rub aloe vera gel to get rid of the excess tan that you end up getting as a result of the harsh sunlight.

2.    Ditch your powder blush for tinted creme blush

Being in excessive heat can result in you getting oil and sweat all over your skin. To avoid your make up getting botched due to the oil and sweat, you should trade your powder blush with a tinted creme blush. The cream blush works pretty well with sweat as compared to its powdery sister making it ideal for summer time.

3.    Use raw potato

Apart from being used in foods, potatoes are good for skin care as they are rich in vitamin C which is vital for maintaining skin health. You can use a raw potato to remove sunburn effects from your skin by applying potato juice and leaving it on your skin for about 15-20 minutes. You can also get rid of puffy eyes by refrigerating a slice of raw potato and laying the cool slices on your eyes. This will help you to get that fresh-faced look back after a long night.

4.    Smooth dry lips with sugar scrub

The summer season may leave your lips dry and chappy due to dehydration. You can get smoothen your lips by simply using an exfoliant made out of honey, brown sugar and coconut oil.

5.    Use tomatoes

Tomato is another fruit which is extremely beneficial for skincare as it removes sunburn and gives a healthy glow to your face. You can apply fresh tomato juice to your face and leave it for a few minutes. This will help to naturally cool your skin down and help you to get renewed skin after a harsh day in the sun.

So what are you waiting for? Try out these amazing beauty tips that will give you a healthy glow during summer season without causing a dent to your bank account. Don't forget to share your feedback with us in the comments section below.

Reasons why May Is a Good Month to Travel

Considered to be one of the most gorgeous months of the year, marking the start of the summer season, May is the epitome of sunshine and all things attached. Why? It is pretty simple. With the arrival of May, flowers that had lost their beauty due to the harsh winter are once again promised of bloom.

It is also the time when most of the people take time off from their work to go about on vacations with their family and friends. There are certain reasons because of which people prefer to travel in the month of May. Read along this article by Jovago Pakistan to know the reasons behind this phenomena.

●     Time to remove all those heavy, winter layers

Imagine the incredible feeling that you get after removing all those winter’s weighty layers of flannel and fleece. Soothing huh? After months of facing harsh winters, people are finally to throng to the outdoor spaces to soak up the sunshine, to get some beautiful tan on their pale skin, along with the much-needed vitamin D in the month of May. By traveling in this month, people get the opportunity to freely explore different places; something which they were not able to do in the winter season.

●     To enjoy different festivals

The arrival of May marks the beginning of the sowing season in different countries including Pakistan. To thank the Gods for bestowing the sun and other bounties, different festivals including the Chilam Joshi festival are celebrated. Festivals provide the perfect opportunity to get an insight of the culture as a result of which people want to travel in months when they can get a glimpse of traditions and heritage.

●     Because it is a vacation time

Another reason why a large number of people travel in May is because children’s summer vacations start in this month. Therefore, families want to make the most out of this free time as a result of which they go about exploring different places.

●     To avail discounts and other offers

Traveling without putting a dent in your bank account is something that everyone wishes but only a few people are able to fulfill. The reason why only some people are able to save money while traveling is because they avail discounts and other travel packages that are being offered by hotels and other travel agencies. By availing discounts up to 60% that are being offered by Jovago Pakistan through its May_my_holiday campaign, you can not only save money but explore beautiful places of Pakistan.

If you have any other reason because of which people prefer to travel in the month of May, then do share it with us in the comments section below.

Magnificent May Sales and Packages That You Cannot Miss Out

The arrival of the month of May marks the beginning of the summer season in Pakistan. Not only does this month sing songs that promises prosperity in the form of various blessings, it is also the time when most of the people around the world prefer to travel.

There are various reasons because of which people prefer to go and explore various tourist destinations. One of the reasons behind this phenomena is the freedom to explore the natural beauty that Mother Nature has bestowed Pakistan within the presence of sunlight. What could be better than traveling in the warm sun and exploring green pasture lands that are covered with blooming flowers and delicious, ripened fruits that are ready to be taken off and eaten? 

You must be thinking that traveling in the summer time is an epitome in itself. Well yes, but there is something that can further uplift that travel spirit of yours- discounts. By availing discounts and deals, you not only get to go about on a travel expedition but you get the opportunity to save money while doing so.

To help you make the most out of this month of May, Jovago Pakistan brings to you a list of amazing deals and discounts that you can avail.

●     May_My_Holiday

Keeping in mind the amount of sunshine that May brings into our lives, Jovago’s May_my_holiday campaign is the perfect means to enjoy the offerings of this month. By availing crazy discounts up to 60% being offered on various hotels, as part of this campaign, you can go about on a journey to explore the natural wonders that Pakistan possesses. This is the perfect opportunity that you can avail to treat yourself and your loved ones before Ramadan and create memories that you can later cherish upon.

●     Chilam Joshi festival 2017 discount

To highlight the one of a kind festival held in the spectacular valley of Chitral, which is home to one of the oldest civilizations in South Asia, Jovago Pakistan brings an exclusive opportunity for you to explore the beauty that Chitral valley possesses that too without straining your bank account. To help you make the most out of the Chilam Joshi festival, which is celebrated by the Kalash pagans, the largest online hotel booking website in Pakistan brings you exclusive discounts on various hotels that you can avail.

If you have information on any other discounts that are being offered in the month of May, then do share it with us in the comments section below.

Four Reasons Why a Hotel Business Needs Social Media Marketing

Gone are the days when traditional marketing was the only way to lure customers towards one’s business. The advent of technology has resulted in giving birth to social media marketing, a marketing phenomenon which enables businesses to reach a larger target audience, irrespective of the geographical borders, and to convey their message through various campaigns which are run on social media.

This type of marketing is used to portray your brand in a different light; which enchants potential lead towards itself who are then converted into customers by using various marketing tactics. For instance, for a hotel business, the ground that social media marketing offers to play around is incredible. This is because a hotel business is a service business whose entire efforts revolve around the provision of quality experience.

Are you someone who wants to ensure that the services provided by your hotel business are engraved in the minds of those guests you have already served? Do you want to attract other people towards your hotel? If your answer is in the affirmative to any of these questions, then read along to know 4 reasons why a hotel business needs social media marketing.

1.    It builds brand loyalty

Active social media profiles for a hotel business is one of the perfect ways to gain customer loyalty. This is because when you engage and interact in a meaningful way with your target audience, you are able to convey your unique message and create a unique position in the mind of consumers.

2.    It will get you more sales

How? It is pretty simple. When you hook your audience through continuous, meaningful posts it not only keeps your hotel brand on the front of their mind but it also provides you with the opportunity to provide them with incentives to buy in the form of coupon codes etc.

3.    It helps you to get noticed at events and even generate earned media coverage

If your hotel is hosting a charity fundraiser or a major trade show, there is no better way to leverage your presence than with the help of social media. You can make people aware of your events through press releases and even by showing a live broadcast of your event in social media.

4.    If you’re doing it right, social media will lead to real relationship building

One of the major attractions of social media is that you not only get the opportunity to share your hotel’s story with your customer base but you also get the chance to hear what your guests have to say about your hotel. Social media marketing allows you to get insights from your customer's daily lives which you can then use to alter or to further strengthen your marketing strategy.

Think of any other reason because of which social media marketing is important for a hotel business? If yes, then do share it with us in the comments section below.

ACCA thought leaders discuss way-forward at SAFA International Conference

Lahore, 10^th May 2017: ACCA (Association of Chartered Certified Accountants) was the strategic partner at the 'SAFA International Conference - SAARC Economic Challenges 2017' held recently in Islamabad. The annual conference seeks to address the rising challenges and opportunities for accountants from the SAARC countries, in the digital era. Ayla Majid, ACCA Council Member and Sajjeed Aslam, Head of ACCA Pakistan were among the distinguished panellists representing the profession from Afghanistan, Nepal, Sri Lanka and Pakistan.

Sajjeed Aslam deliberated on the topic 'Creating functional synergy through accountants' and Ayla shared her views on the topic 'Consumer interest – nucleus of organization’s strategy and planning'. “The accounting profession is evolving at a very rapid pace. While professional accountants are expected to be the technical experts, there is now an increasing demand for them to have skills such as emotional, creativity and mastery of the digital world,” remarked Sajjeed in response to a question on what will be the future of the profession.

Being the only female on the panel, Ayla reiterated, “Organisations in Pakistan are now taking an active stand on issues such sustainability and integrated reporting so companies across Pakistan are now becoming more accountable entities. However, in our discussions we should also address topics related to diversity and speak about having more inclusive representation of women on corporate boards.”

SAFA President and ACCA member, A.S.M. Nayeem also appreciated the focus of ACCA on generating research and insights reports. The conference was attended by 200 professionals from across the region and the economic environment of the region was the focus area of the discussion.

Fruits - A Sweet and Sour Offering of Pakistan

Pakistan which is located in the Southern part of the Asian continent is renowned for its enchanting beauty which Mother Earth has bestowed upon it. However, with its mighty mountains and ever running river streams, scenic views are not only what this South Asian country is famous for.

Mother Earth has bestowed Pakistan in terms of agriculture as well. The offerings of the hard work done by the farmers in the limitless fields, under the scorching sun, pays off in the form

of the sweet and sour flavors of the delicious fruits which are renowned all over the world for their taste. These fruits vary according to the weather conditions of the country and so in every season you can see different types of fruits in the marketplaces.

These offerings of Mother Nature are not only delicious but are beneficial for our body as they provide nutrients that will keep our body hydrated and healthy. Keeping in mind the importance that they have for humans, Jovago Pakistan provides a list of sweet and sour fruits that Pakistan is famous for.

●     Mangoes

Considered to be one of the most popular fruit in the world, mangoes are a rich source of vitamin A & C. Mostly grown in Asian, they are called the King of the fruits. Pakistan, whose national fruit is mango, is famous for its delicious and mouth-watering mangoes in the world market. From Anwar Rataul to chausa and langra, more than 50 types of mangoes are grown in Pakistan.

●     Watermelon

Renowned for its delicious sweet taste, watermelon is a summer fruit. They are found in abundance during the summer season and are an all time favorite of the Pakistanis. High on water content, watermelon is eaten to combat the scorching heat that people have to suffer during the summer season.

●     Peach

Belonging to the same family as that of the apricots, peaches are widely available all over the country. Beneficial for the immune system, peach has a beautiful color, with a mixture of different hues of orange and pink. They are a traditional crop of Northern areas of Pakistan and are high in demand because of their distinct aroma and delicious sweet and sour flavor.

●     Strawberry

Appreciated for its characteristic aroma, bright red color, sweetness and juicy texture, strawberries are used to make smoothies, flavored milk, fruit juices, jams and jellies among other things. They are a rich source of protein, carbohydrates, fats and vitamins. Strawberries are cultivated in most of the Northern part of Pakistan. The strawberries cultivated in Swat and Kalam are the most famous.

By eating these various fruits, one can benefit from the offerings of nature by being fit and healthy. If you have information on any other fruit that is found in Pakistan, then do share it with us in the comments section below.

DIY Face Masks to protect Your Skin During Your Summer Travel

Are you someone who is planning to travel in the summer season but dreading the effect that the scorching sun will have on your skin? If yes, then you are correct.

This is because traveling in summer season, when the sun is considered to be at its peak as it glares down on the residents of the Earth, can take a toll on your body physically. Not only can it cause dehydration but also discoloration and rashes among other things. While people living in the Northern Hemisphere might like getting their a tan on their fair skin, excessive exposure to the sun can be a bit too much.

However, the glaring sun should not stop you from going on that travel voyage you had planned. Rather by taking some precautions to protect yourself from the scorching heat, you can continue with your plan to make some beautiful, sunny memories. Read this special summer edition, by Jovago Pakistan to know how you can keep your skin safe while traveling during summer season through some amazing DIY face masks which are not only easy to use but are affordable as well.

●     Cucumber Mask

The cooling effect that cucumbers bring about make them an essential part of skin care as they not only soothe the skin but also brightens the skin and balances oil production. In this simple DIY mask, which is suitable for all skin types, grind 2-3 cucumbers with  ¼ cup of aloe vera and ¼ cup of fresh parsley. Apply the mixture and leave it for 10 to 15 minutes, then remove with a cool washcloth.

●     Tomato Pulp Mask

As it acts as a natural sunscreen and stress reliever, a tomato is used to get rid of the unwanted suntan and dark skin in minutes. By simply using the tomato pulp and mixing it with a tablespoon of honey, you can then apply an even thick layer on your face and leave it for a while. Wash it off with cold water. This face pack helps in avoiding the summer’s scorching heat.

●     Milk and Turmeric Mask

Considered to be a very integral part of the Asian lifestyle due to its various benefitting properties, turmeric is found in abundance in the South Asian region. For the turmeric and milk mask, you will need 2 tablespoons of raw milk, 1 teaspoon of turmeric powder and 2 drops of rose water. Mix all these ingredients well and apply it to your face. Let it settle on your skin and wash it off after a while with cold water. This skin hydrating mask should be used once a week for amazing results.

●     Clay Mask

Locally known as Multani Mitti, clay can be used to protect from the glaring sun. Not only does it soothes the skin but it also removes the tan and pimples from your skin, leaving it smooth and healthy. You should use multani mitti while traveling in Pakistan as it is not only easily available but it is also very affordable. To make this mask, simply mix the clay with water to water to make a paste and apply it to your face. Once it dries off, you can wash it with cold water.

Try these DIY masks, which are not only affordable but effective as well. Don’t forget to share your feedback with us in the comments section below.

4 Stunning Bridges in Pakistan That Will Leave You in Awe

Over the centuries, humans have developed infrastructure that can help them to foster connectedness and transport people and goods from one place to another. This infrastructure has revolutionized over the period of time that man has been on earth.

One of the aspects of infrastructure development has been bridges that are used as transportation links for various transportation modes and connects mountains, valleys, rivers and much more. Apart from serving as a connecting link, they also add to the natural beauty and convey the fact that human beings can construct magnificent pieces when they put their intelligence at work.

Pakistan is home to some of the bridges that can be considered masterpieces on their own. The reason behind this is that the architects and engineers have crafted such stunning pieces of architecture that leave the passersby enchanted with their beauty, apart from serving the main purpose for which they are constructed i.e. connectivity.

Keeping in mind the sheer beauty that these bridges bring about, enhancing the spectacular natural views, Jovago Pakistan brings you an article on 4 of the most stunning bridges in Pakistan that will leave you enthralled.

1.    Ishkoman Bridge

Considered as the bridge to paradise, Ishkoman bridge is located in the Ishkoman valley of the Ghizer district in Gilgit-Baltistan area of Pakistan. Surrounded by the mighty mountains of Gilgit-Baltistan, the bridge provides a stunning sight for the travelers. The crystal blue water of the Ghizer river, which flows beneath the bridge, along with the clear blue sky leave the travelers enchanted with their beauty.

2.    Ayub Bridge

The railway bridge was built on the river Indus and connects Rohri with Sukkur. It was named after Field Marshal Ayub Khan. With its length of 806 feet, it is one of the main highlights of the city of Sukkur. It is the world’s first bridge to have the railway desk slung on coiled wire rope suspenders. At the night time, the Ayub bridge provides a stunning view of the city and river Indus to the passersby.

3.    Dhangali Bridge

Inaugurated in 2011, by the then prime minister Yousuf Raza Gilani, the Dhangali bridge is built on the river Jhelum. It is situated in Dadyal which is a subdivision of Mirpur district in Azad Kashmir area. The bridge is the largest in the Azad Jammu and Kashmir region and connects Dadyal with Islamabad/Rawalpindi. With a width of 28 feet, the Dhangali bridge is a sight on its own.

4.    Hussaini Hanging Bridge

Despite it being the world’s most dangerous bridge, Hussaini hanging bridge makes it up to our list of the Pakistan’s most stunning bridge. The reason behind it is the sheer view that it provides to its visitors. Made out of wooden planks, the bridge is used to cross the Borit lake in the Upper Hunza region.

If you have information on any other bridge in Pakistan that provides stunning views, then do share with us in the comments section below.

Gwadar - the Emerging Port City of Pakistan

The key highlight of the famous China-Pakistan Economic Corridor mega project, which is a part of China’s One Belt, One Road project, is the city of Gwadar. As part of this project, the city will be developed to serve as a warm water, deep sea port, whereby consignments from and to the country will be sent via sea route.

The reason behind why Gwadar is at the forefront of the ongoing CPEC project is pretty simple. Gwadar is renowned for its warm water sea, which is open throughout the year for trade. This means that various countries including the landlocked Central Asian states can transport goods throughout the year by using the Gwadar port. By acting as a transit point, the port of Gwadar can add immensely to the national exchequer.

Keeping in mind the benefits that the Gwadar city promises to provide, both to locals and foreigners, Jovago Pakistan brings you an exclusive article on the emerging port city of Pakistan.

●     Location

On the Southwestern coast of Balochistan lies the city of Gwadar. Situated at a distance of approximately 700 kilometers from the largest metropolitan city of Pakistan, Gwadar is strategically located at a cross junction of international sea shipping and oil trade routes.

●     Description

Gets its name from the Balochi language and meaning the gateway of wind", Gwadar is famous for its warm water, deep sea port. It was originally part of Oman but was later on purchased by the Pakistani government in 1958. Apart from its strategic importance to Pakistan, Gwadar attracts a large number of tourists from all over the world towards itself due to the enthralling views that it provides of the crystal clear water of the Arabian sea.

●     Major tourist attractions

➔     Ormara

Considered to be the midpoint of Karachi and Gwadar, Ormara is under the control of the Pakistan navy. It is basically a town in the Gawadar city and it attracts a large number of tourists who are enamored by watching the naval forces at work.

➔     Buzzi Pass

Considered to be the best part of the Makran Coastal Highway for the motorcycle riders due to its sharp turns, the Buzzi Pass overlooks the Hingol national park and natural carvings. Famous for its scenic views, Buzzi pass leaves its visitors enchanted with its sheer beauty.

We hope that the ongoing developmental projects will help turn around the kismat of this Southwestern city of Pakistan and that it contributes significantly to the country’s economy. Don’t forget to share your views on what you think of this emerging port city of Pakistan in the comments section below.

4 Breathtaking Valleys of Khyber Pakhtunkhwa

The Khyber Pakhtunkhwa province of Pakistan is known for its exquisite beauty. It is home to mighty mountains ranges, massive pieces of ice called glaciers, never ending river streams and out of the world scenic views. The sheer beauty of the region enthralls millions of people to set on a journey to explore various tourist destinations that the province of Khyber Pakhtunkhwa possesses.

                 

In order to educate tourists about the pulchritude that the KPK province beholds, Jovago Pakistan brings you an article on the four breathtaking valleys that are located in the Northwestern region of the country.

1.    Kalash Valley

One of the major attractions of the district of Chitral is the Kalash valley which is known for its picturesque views and its traditional people. Considered to be one of the oldest tribes of South Asia., the pagans of Kalash are renowned for their unique culture, religion, language, festivals and way of living. Amongst the various festivals that are celebrated by Kalash throughout the year, Chilam Joshi is one of them which is celebrated in the month of May to thank the gods for their bounties.

      2.  Kalam Valley

The Kalam valley is a perfect depiction of what tourists call the nature at its best as it is a beautiful amalgamation of lush green hills, thick forests and mesmerizing lakes and waterfalls. The famous Swat river finds its origin in this valley only. A large number of tourists visit the valley to explore the strawberry plantations which add the red color in the widely spread forests which are in red and green color.

       3.  Swat Valley

Considered to be the local Switzerland of Pakistan, Swat valley is the gateway to South Asia, Central Asia and China. The valley is not only home to the Swat river, which is famous blue-green color, but also to various Buddhists monasteries and stupas. Surrounded by the high mountains of the North, Swat valley attract a large number of inbound tourists due to its scenic views, mouth-watering fruits and of course trout!

       4.  Kaghan Valley

Situated in the Mansehra district of the KPK province, the Kaghan valley is approximately 160 kilometers in length. Named after the town of Kaghan, the valley’s highest mountain peak is the Babusar pass. The Kaghan valley is often referred to as the virtual paradise because of its picturesque views.

If you are planning to visit the northern areas then you can book hotels in Khyber Pakhtunkhwa online through Jovago Pakistan.

4 Most Visited Shrines in Pakistan

One of the key areas of tourism is religious tourism which has experienced substantial growth in Pakistan over the years. The reason behind the increment in religious tourists, belonging to various faiths, visiting the country is to perform pilgrimage of their respective Holy places.

In religious tourism, there are a number of branches including Sufism. As the main religion in the country is Islam, the influence that Sufism has in Pakistan is very prominent. When we turn towards history, we can see that Sufis played a crucial role in the spread of Islam in the sub-continent.

                  

Their role in spreading Islam has attracted a large number of devotees towards themselves who visit the shrines of these Sufis in search of spiritual healing or for getting wishes and prayers fulfilled.

Seeing the eminent influence that these Sufis have had on the lives of thousands of people, Jovago Pakistan brings you a list of 4 most visited shrines in Pakistan.

1.    Shrine of Sachal Sarmast, Khairpur

One of the two main disciples of Hazrat Lal Shahbaz Qalandar, Sachal Sarmast is laid to rest in the city of Khairpur. Although his actual name was Abdul Wahab, he is popularly known as Sachal Sarmast which literally means 'truthful mystic'. Through his poetry, which is written in seven different languages including Sindhi, Seraiki and Persian, he spread the message of divine love which embodied the principles of mysticism. As a result, he was given the titles of Haft-i-Zuban Shair (the writer of seven languages) and Sartaj-us-Shuara by his devotees.

2.    Shrine of Abdullah Shah Ghazi, Karachi

Believed to be protecting the largest metropolitan city of Pakistan from cyclones and other natural disasters, the shrine of Abdullah Shah Ghazi is one of the most visited shrines in the country. Every year, millions of devotees pay homage to the saint and get their wishes fulfilled. A huge gala, spanning over three days, is held at his shrine in the month of December to commemorate Abdullah Shah Ghazi’s anniversary.

3.    Shrine of Dataa Ganj Bakhsh, Lahore

Considered to be one of the oldest shrines in the South Asian region, the mausoleum of Data Ganj Bakhsh is situated in the city of Lahore near the Bhati gate. Although the saint was christened with the name of Abul Hassan Ali Hajvery, he was given the title of Dataa because of his benevolent nature. The white marble mausoleum of Data Ganj Bakhsh was originally constructed by  Sultan Zakiruddin Ibrahim of Ghaznavi.

4.    Shrine of Lal Shahbaz Qalandar, Sehwan Sharif

Known to be one of the two and a half qalandars on Earth, Hazrat Lal Shahbaz Qalandar’s original name was Syed Muhammad Usman Marwandi. He was a 12th century Sufi who was instructed to settle in the Indian subcontinent to spread the word of God. Whilst visiting the shrine, attending the dhamaal, which is a type of music played by beating giant drums, at maghrib is a must.

If you have information on any other shrine in Pakistan that attracts a large number of devotees towards itself, then do share it with us in the comment section below.

5 Drinks That Are a Must While Traveling This Summer

Whilst traveling itself is an eye opening and mind freshening experience, it can get hampered due to the changing weather conditions. Be it the blistering summer heat or the cold freezing winters, traveling can become difficult if certain measures to cope with the weather condition are not taken.

In order to help you make the most out of your trip, even if it is during the ongoing heat wave that seems to have enveloped the country, Jovago Pakistan brings to you an article on 5 summer drinks that you should drink in order to travel during the summer season.

1.    Mint Lemonade

Although the typical lemonade remains a favorite among Pakistanis, the modern day lemonade comes with a twist. By adding mint to your lemon drink, you can revitalize your life by getting a burst of the minty freshness. By drinking the mint lemonade, you can keep your body cool even in the rising temperatures.

      2.   Sardai

One of the main offerings of the Punjabi culture, Sardai is made from almonds which are left to be soaked in the water overnight. The almonds are blended with milk along with sugar and cardamom to create a fine paste. The drink is served with a garnishing of pistachios. Drink sardai in the summer season to maintain your body temperature.

     3.  Sattu

An essential part of the summer cuisine of the city of Lahore, which is considered to be the heart of Pakistan, Sattu is a created by mixing barley seeds, sugar and water together. Although in the summer season street vendors are busy selling Sattu, the drink can also be easily made at home.

    4.  Faalsa Juice

Mainly grown in the Asian region, the faalsa are also grown in abundance in Pakistan. The sweet yet tangy flavor of the small berries is simply to die for. Moreover, these berries are extremely helpful in cooling your body during the excruciating summer heat. Blend faasla with ice, water, sugar and kala namak to create a cuppa of deliciousness.

     5.  Sugar Cane Juice

Whilst traveling across Pakistan, you will find the street vendors busy in making this refreshing juice. One of the major crops in Pakistan, sugarcane is not only used in making white sugar but also to make the delicious drink which is commonly known as Rooh. Considered to be the national drink of Pakistan, sugarcane juice is extremely beneficial for eyes, kidneys, brain and heart. It

If you have information on any other drink that can help in keeping the human body cool even under the glaring sun, then do share it with us in the comments section below.

5 Destinations in Pakistan That Will Help You Beat the Summer Heat

Are you someone who is not a fan of the summer season but have to avail the vacation period, that your company gave you, by traveling under the glaring sun? Do you want to escape the high temperatures that will set you on a journey of unlimited sweating and itchiness?

If your reply is in the affirmative then fret no more. This is because this article by Jovago Pakistan brings you a list of 5 places in Pakistan that can help you in escaping the heat during the summer season.

1)    Sajikot waterfall

If you are tired of the hustle and bustle of the city life, then a trip to this waterfall is a must. This is because the Sajikot Waterfall is one of the most beautiful gifts of Mother Nature. The waterfall, which is located in the city of Abbottabad, not only offers travels a perfect escape from the summer heat but it also offers a calm and peaceful environment. With its unique three step waterfall, Sajikot waterfall offers a perfect sanctuary for those who want to escape the high temperatures.

      2)  Rawalakot Valley

The valley which is in the shape of a saucer is the district headquarter of the Pounch district. Due to its enthralling beauty, the Rawalakot Valley is known as the Pearl valley. During the summer season, the valley is brimming with green grass and beautiful flowers.

      3)  Neelwan Valley

At a distance of about 15 kilometers from the Kalar Kahar district in Punjab lies the stunning valley of Neelwan. Located within a short distance from Lahore and Islamabad, this destination is the perfect spot for those who are looking forward to a short trip. The valley is home to a number of historical monuments including Takht e Babri and Bagh e Safa garden. Moreover, Neelwan valley is also home to three ponds which have sparkling blue water.

      4)  Hunza Valley

Situated in Gilgit, the mountainous valley of Hunza is famous for its beauty and the hospitality of its residents. With the highest literacy rate in the country, the valley offers enchanting views to its visitors. Situated at the North/West side of the Hunza river, Hunza valley is often referred to as heaven on Earth because of the mountain peaks which surrounds it.

      5)  Swat Valley

Popularly known as the Switzerland of the country, the Swat valley is famous for its scenic views, mouth-watering fruits and of course trout! Surrounded by the high mountains of the North, the valley is located in the middle of foothills of Hindukush mountain range. The valley serves as the perfect sanctuary for those who want to escape the blistering heat.

If you have information on any destination in Pakistan that can help in avoiding the summer heat, then do share it with us in the comments section below.

3 Places to Visit in Pakistan in the month of May

The month of May marks the official beginning of the summer season in Pakistan. It is under the glaring sun that the summer crops including maize, millet, and cotton are grown. It is also the time when people from various parts of Pakistan make travel plans to avail their summer vacations in the best possible manner.

If you are planning to travel to Pakistan in the month of May, then read along to get to know the 3 places in Pakistan, which Jovago Pakistan recommends, to visit and to explore in the month of May in order to get enthralled by the offerings of the summer season.

1.    Leepa valley

One of the most spectacular wonders that Azad Kashmir region offers to its visitors, the Leepa valley is a must visit in the summer season. This is because, during the summer season the lush green rice fields and the delicious walnut, apple, cherry and honey along with a variety of scenic spectacular beauty spell bounds the visitors who are exploring the valley.

      2.  Chitral

On the foothills of the famous Hindu Kush mountain range, lies the beautiful valley of Chitral which is the largest district in the KPK province. Famous for its traditions, the valley is home to various tribes including the Kalash who are known for their backward lifestyle. Whilst exploring the area, do make sure you attend the Chilam Joshi festival which is held in the middle of May every year to get a glimpse of the traditional yet colorful culture of the Kalash people.

      3. Skardu

If one were asked to describe this place then it would be an embodiment of nature’s perfection. Located in the heart of Gilgit-Baltistan, Skardu is home to some of the highest mountains in the world including K2 and Gasherbrum. Skardu enthralls its visitors with its diverse offerings which include mighty mountain peaks, rich, lush green pasturelands, sparkling river water and even a cold desert.

What are the places in Pakistan which you are planning to explore this May in order to enjoy the offerings of the summer season? Do share them with us in the comments section below.

FINCA SHED LIGHT ON FINANCIAL INCLUSION IN A CONFERENCE

Lahore, 14th April 2017: FINCA Microfinance Bank Ltd. (FMBL) has recently participated in ‘Digital Banking and Mobile Payment Summit 2017’ held in Movenpick Hotel Karachi. The summit was organized by TerraBiz in collaboration with PwC Pakistan as the Knowledge Partner.

CEO of FINCA Microfinance Bank Ltd. (FMBL), Mr. Mudassar Aqil participated as panelist in CEO Panel Discussion - INGRAINING DIGITAL IN ORGANIZATIONAL DNA, and discussed how banking industry can target previously unbanked and financially excluded segments with the help of technology. He mentioned that telecom and Smartphone pervasiveness in the country provides a digital opportunity and that is a great equalizer. He also shed light on FINCA’s Initiative for financial inclusion through SIMSIM – a mobile wallet, in pilot phase, powered by FINJA (FinTech).

The event was also attended by CEOs, C-level executives from Banks, Telcos, Regulators and Fintechs from across Pakistan and abroad.

FINCA Microfinance Bank Ltd (FMBL) is a fully licensed and regulated financial institution operating under the State Bank of Pakistan’s guidelines established for microfinance banks. We provide both savings and credit products, with a special focus on low-income entrepreneurs and savers. FINCA operates a network of 105 branches in 94 cities across Pakistan. Our unmatched financial and superior customer services have earned FINCA the satisfaction of millions of customer worldwide. FINCA is a globally trusted name you can trust.

About FINCA :

FINCA Microfinance Bank Ltd (FMBL), part of a global FINCA network, is a forward looking bank that operates in 94 cities across Pakistan. We provide state-of-the-art deposit and payment solutions including micro-credit facilities aimed at improving livelihoods in the country. For the last 30 years, we have been helping people reshape their lives through our modern and innovative banking in 21 countries around the globe. Our unmatched financial and superior customer services have earned FINCA the satisfaction of millions of customers worldwide. FINCA is a name you can trust.

ACCA President Brian McEnery talks about the importance of governance

Lahore, 18^th April 2017: ACCA President, Brian McEnery hosted an event at Serena Islamabad for the Auditor General of Pakistan, World Bank and the provincial governments to demonstrate its commitment to enhance transparency, accountability, reporting and capacity building in the public sector of Pakistan. ACCA also recognized the outgoing Auditor General, Rana Assad Amin for his efforts in improving accountability by auditing and reporting on the country’s operations.

Present at the ceremony was Brian McEnery, President of ACCA, Sajjeed Aslam, Head of ACCA Pakistan, Arif Masud Mirza, Regional Head of Policy MENASA and Haroon A Jan, Regional Head of Member Affairs MENASA. Representatives from Auditor General Pakistan included Imran Iqbal, Additional Auditor General of Pakistan, Dr. Talat Imtiaz, Deputy Auditor General – Policy, Rana Obaid Ur Rehman, Director - Special Sector Audit Local, Dalila Shakil, Director IRV&MT Local. Representatives from the World Bank included Syed Waseem Abbas Kazmi, Financial Management Specialist, Akram El-Shorbagi, Senior FM Specialist, Akmal Minallah, Senior FM Specialist, Qurat ul Ain Hadi, FM Specialist and Abdul Muneem Khattak, Financial Management Specialist, GPP FATA.  

ACCA’s commitment to delivering public value has been long standing. Arif Mirza – Regional Head of Policy MENASA highlighted ACCA's public sector initiatives to cognize the audience of the work that has been undertaken for the capacity building of the public sector workforce.

ACCA’s president, Brian McEnery deliberated on corporate governance and the importance of making sure that companies do the right thing for their various stakeholders: from investors, to those affected by their products or actions, to employees. He also pointed out that ‘corporate governance’ is an area where there are still huge variations in requirements, and critically in how they are applied. So it is important to understand the detail of what is really happening in order to understand where progress is needed in Pakistan when we are addressing corporate governance. Furthermore he added, “Essentially, ACCA has a role to play in training our future leaders in the basics of corporate governance. We cover not just technical training, but also equip our students and members with a broader set of skills which enables them to make ethical decisions and follow the tenets of good corporate governance.”

The ceremony concluded with remarks by Imran Iqbal – Additional Auditor General of Pakistan commented that on behalf of the office of the Auditor General of Pakistan, I offer the highest level of commitment to ACCA for all ongoing initiatives. He also stressed that as public sector employees they need to develop, maintain and embrace a strong ethical compass. He added that it is becoming increasingly expected that businesses should actively look to recruit and develop staff, especially senior executives, directors and financial staff, who have an exemplary ethical compass.

Tips to Ensure Smooth Travel for Business Purposes

While traveling itself can be an eye-opening experience, it can get hectic if one is traveling for business purposes. This is because the business trip usually revolves around falling asleep on planes and traveling back and forth for meetings which can result in disturbing one’s routine and making them grumpy.

If you are someone who has to face these issues while traveling for business purposes, then this article by Jovago Pakistan will help you out as it provides tips to smoothen your travel.

●     Carry limited luggage

If you are traveling for a short trip, then carrying several bags would rather be inconvenient and give you stress in case any of your luggage gets lost or if you get late for a meeting. To avoid this, it is better if you carry your stuff in a carry-on bag as this will help you to save time. Moreover, you won't have to worry about waiting in a line when you land to collect your belongings as you only have a carry-on.

●     Dress smartly

Dressing up smartly will help you in getting much better services because let’s face this: the first impression is the last impression. Wearing an outfit that can pass on as a formal one on a flight can help you in case your baggage is lost or if you are running late.

●     Keep a tennis ball

If you are thinking that by making you carry a tennis ball we are urging you to play tennis with your business partners, you are wrong. A tennis ball can come in handy when your muscles get stiff/sore. Small in size, a tennis ball can help you to relax as you can use it for rolling under your feet.

●     Use smartphone applications

Use your technology friend to help you out for your business purposes. By downloading apps that cater to different business needs, you can smoothen your travel. For instance, by downloading Jovago’s smartphone application, you can easily book hotels, from an inventory of more than 2000 hotels, through a customized search engine that too at a discounted rates.

●     Cure jet lag

Traveling to different time zones can cause jet lag. Therefore, you need to figure out what are your body requirements in order to avoid jet lag. By taking flights at night, you can sleep overnight and stay hydrated.

If you have any other tips through which you smoothen out your business trip, then do share it with us in the comments section below.